From: John Conover <>
Subject: Fractals
Date: Mon, 20 Nov 1995 16:56:49 -0800

Has anyone thought about the pictograph at the bottom of page 81, of
the 5D book being a prescription for a fractal. It looks like:

      |                  |
    positive      satisfied customer
    word                 |
     of                  |
    mouth                |
      |                  |

which, if there is any random variablity, for example in sales, (which
we would anticipate,) it would be an algorithm for a fractal
process. Kind of interesting, since conventional statistical methods,
(eg., anything dealing with "bell curves," or standard deviations,)
would be an inappropriate methodology since it is a *_cumulative sum_*
of a random process-this is an issue that "program traders" exploit,
since such processes are the "engine" of speculative markets, both
capital and stock. Also interesting since it is the "engine" of the
the corporate P&L. There is a substantial mathematical infrastructure
that has been developed to analyze such phenomena. Kind of interesting
because revenue rates, organizational development, etc., could, I
would suppose at least in principle, possibly be analyzed under one
set of logical rules.



John Conover,,

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